01
Give products their moment
Create a visual system that celebrates the collection without asking customers to work to understand it.
Goals
02
Make browsing feel natural
Connect filters, category paths, and account tools into a shopping experience that stays clear across every device.
01
A modular catalog
A flexible product system makes a diverse range of forms, sizes, and collections easy to scan, compare, and revisit without losing the brand's sense of delight.
Product DiscoveryResponsive CommerceMobile UX
Visual Direction
A catalog that travels well
02
Visual Direction
Color as a shopping tool
Browse by color
Chromatic filters add a more intuitive way to enter the collection, giving customers an expressive route to the products they want.
FilteringMerchandisingE-commerce
03
Visual Direction
Commerce beyond the cart
A complete customer view
The experience connects browsing, account access, wholesale, and retailer needs into one consistent digital storefront.
Customer AccountWholesaleRetail
Outcome
“A bright, modular commerce experience that makes a rich product collection easier to discover, navigate, and buy from.”